First Choice has hit its first target in raising up to R120,000 worth of dairy products to donate to those less fortunate through its #move4goodness initiative, just in time for Christmas. Having raised its first R30,000, First Choice has partnered with Food Forward SA to distribute its donated dairy product to select organisations that assist the less fortunate. “The first donation is being distributed to a number of communities in the Eastern Cape, the home of First Choice,” remarks … [Read more...] about First Choice: #move4goodness hits first dairy donation target
it's all good
First Choice launches biggest campaign to date
First Choice is launching one of its biggest campaigns yet to take its tagline 'It’s all good’ to market. Created by Boomtown and split into three parts, the 12-month campaign begins with a TV commercial, a social media campaign, digital advertising and in-store marketing. “Currently Woodlands Dairy, the dairy behind First Choice, doesn't actively promote its operational excellence and continual improvement to become the most admired dairy in Africa," remarks Jess Massyn, Boomtown Account … [Read more...] about First Choice launches biggest campaign to date
