FMCG trends

New findings from the Neilson report have identified the top five major factors on grocery purchases are: price, transportation costs, health, enhanced nutrition and package labeling. Consumers are facing an on-going struggle in this volatile economic environment, which is why an offering of a wide selection of quality, cost-effective, value-orientated products is important. Liza Bright, brand manager for Eveready batteries comments: “As appliance design and choice changes, battery … [Read more...] about Tech trends and a savvy shoppers influence preferences