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First Choice

Boomtown gets Milki to #idairyu consumers

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‘Live life to the full’ is the message in the latest campaign for Milki, the First Choice full-cream flavoured milk. Created by Boomtown, the digital campaign brings to life what it means to ‘live life to the full’. Understanding the target consumer, and their up-bringing dominated by social media, and how they consume social media for news, insipiration and in order to express themselves, #idairyu was borne. “We want to challenge consumers by prompting them to be spontaneous and take up … [Read more...] about Boomtown gets Milki to #idairyu consumers

First Choice: #move4goodness hits first dairy donation target

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First Choice has hit its first target in raising up to R120,000 worth of dairy products to donate to those less fortunate through its #move4goodness initiative, just in time for Christmas. Having raised its first R30,000, First Choice has partnered with Food Forward SA to distribute its donated dairy product to select organisations that assist the less fortunate. “The first donation is being distributed to a number of communities in the Eastern Cape, the home of First Choice,” remarks … [Read more...] about First Choice: #move4goodness hits first dairy donation target

First Choice launches biggest campaign to date

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First Choice is launching one of its biggest campaigns yet to take its tagline 'It’s all good’ to market. Created by Boomtown and split into three parts, the 12-month campaign begins with a TV commercial, a social media campaign, digital advertising and in-store marketing. “Currently Woodlands Dairy, the dairy behind First Choice, doesn't actively promote its operational excellence and continual improvement to become the most admired dairy in Africa," remarks Jess Massyn, Boomtown Account … [Read more...] about First Choice launches biggest campaign to date

#funfilledvelvet campaign to hit stores this Easter

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Boomtown’s 2017 campaign for First Choice’s popular dairy dessert product, Velvet, is set to hit stores from April 10th and will run through to June 4th. Inspired by the versatility of Velvet, the #funfilledvelvet campaign encourages people to purchase, experiment and share their Velvet creation. The campaign’s creative execution centres around a visual (left) where you can see what Velvet can make, “we wanted to showcase the culinary potential of the product can, a beautiful 3D render … [Read more...] about #funfilledvelvet campaign to hit stores this Easter

First Choice summer custard campaign launches

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As an extension of its winter Pour Your Heart Out campaign, First Choice custard is pouring its heart out this summer and giving its consumers the chance to win a number of cash prizes. The second year in a row for this campaign, First Choice is running a cash-prize competition for shoppers who purchase any First Choice Custard product and promoting in-store, on-pack, print advertising and social media. With the creative for the campaign created by Boomtown designed to catch the attention … [Read more...] about First Choice summer custard campaign launches