SITE: Engaging the archive: SITE: Engaging the archive is a photographic exhibition by Photography Profesor, Heidi Saayman Hattingh challenging perceptions of colonial English identity as private photographic narratives resist and/or endorse the popular image of women perpetuated by advertising in South African English-language women’s magazines during the late 1920s and early 1930s. Source: News Latest News. … [Read more...] about SITE: Engaging the archive
engaging
Marketing to South Africa’s Youth – reaching and engaging with next generation youth
Marketing to South Africa’s Youth – reaching and engaging with next generation youth: In South Africa, approximately half of the population is under the age of 25. Due to the size and buying potential of the youth market, the segment is of great significance to brands planning to stimulate new demand and reach and engage with a highly diversified collective of young sub-cultures. Miguel Correia of The Zinto Marketing Group comments, “Research conducted by our team of field marketers indicates … [Read more...] about Marketing to South Africa’s Youth – reaching and engaging with next generation youth
Understanding and engaging the stokvel market
Understanding and engaging the stokvel market: Photo: The Zinto Marketing Group The term stokvel originated from local stock fairs in the Eastern Cape in which five to 50 members of colleagues, family and friends pooled resources to trade livestock with English settlers. Today, the stokvel acts as a saving society where money is collectively shared in agreed amounts among members belonging to the same shopping basket. A weekly, bi-weekly or monthly contribution makes up a joint investment … [Read more...] about Understanding and engaging the stokvel market
