Boomtown’s 2017 campaign for First Choice’s popular dairy dessert product, Velvet, is set to hit stores from April 10th and will run through to June 4th. Inspired by the versatility of Velvet, the #funfilledvelvet campaign encourages people to purchase, experiment and share their Velvet creation. The campaign’s creative execution centres around a visual (left) where you can see what Velvet can make, “we wanted to showcase the culinary potential of the product can, a beautiful 3D render … [Read more...] about #funfilledvelvet campaign to hit stores this Easter

