Eastern Cape Tourism

The repositioning of the Eastern Cape as Adventure Province by Boomtown has been recognised globally as one of the most significant rebrand exercises of a destination by REBRAND 100. Once a year, a fresh panel of international business, marketing and design executives is selected to jury the competition, with the goal of showcasing globally the most effective brand transformations. The Eastern Cape has a lot to offer, to many people, so the challenge was defining a single and unique draw … [Read more...] about Rebrand 100 celebrates birth of the Adventure Province