A campaign in which the dreams of potential students come true, has bagged Nelson Mandela Metropolitan University (NMMU) another award. The integrated "Dream Starter" campaign to encourage school leavers to study at NMMU landed its strategic design agency, Boomtown, a bronze Assegai at the country's top annual advertising and marketing awards in Johannesburg. Video clips of would-be students enjoying their dream careers were posted on YouTube as part of a campaign to engage young people in … [Read more...] about Marketing Award for NMMU

