Employees at a national insurer had the last laugh today after their CEO lost a bet that they could not beat last year's sales and was forced to dress up as Father Christmas and face his fear of heights by plunging off the world's highest commercial bridge bungee, the 216m high Bloukrans Bridge along the Southern Cape . Despite his fear of heights, Multisure Corporation CEO Denton Goodford was forced to eat humble pie after jokingly betting employees last month that surpassing 2012's sales … [Read more...] about Employees have the last laugh as Father Christmas jumps
Denton Goodford
CEO in for the High Jump
Some CEOs hold a team meetings. Others shout. But Denton Goodford, the head of national insurer Multisure which is based in Port Elizabeth, has chosen to motivate staff to give an extra push for sales at the end of a tough year by vowing to bungee jump 216m off Bloukrans Bridge - if employees manage to exceed last year's sales. A dismal 2013, thanks to an ailing national and global economy, has forced CEO's to take extreme measures to motivate staff, Goodford says. In an e-mail to … [Read more...] about CEO in for the High Jump
Independent Consultants network expands national footprint of local business
According to CEO of Port Elizabeth-based network marketing company Multisure Corporation, Advocate-turned-entrepreneur Denton Goodford, the increased demand from people wanting to become "independent consultants" (ICs) - marketers of the company's products - has meant it has had to open up offices nationally. After opening its headquarters in Port Elizabeth in 2005, Multisure opened an office in Johannesburg in 2010, and Cape Town late last year. Plans to open in Durban, Bloemfontein, East … [Read more...] about Independent Consultants network expands national footprint of local business
