Provided that SMEs prepare ahead of Black Friday and Cyber Monday, there is an opportunity to leverage off the global hype, where some simple alignment to the theme can result in big benefit without much investment into promotion. In the midst of low consumer and business confidence, tapping into the opportunities presented by these two days could contribute significantly to boosting the cashflow of SMEs. “To benefit from Black Friday and Cyber Monday, the two big focus points would be the … [Read more...] about How to cash-in on Black Friday and Cyber Monday
Cyber Monday
Black Friday and Cyber Monday boost SA’s e-Commerce
As South African consumers and retailers prepare for the shopping spree associated with the international trend of Black Friday and Cyber Monday, the real achievement for the country will be the expected improvement in the adoption of e-Commerce. Dr Christoph Nieuwoudt, CEO of FNB Consumer says, South Africa’s e-Commerce is likely to get a boost around Black Friday and Cyber Monday as some consumers will be looking to avoid the long queues associated with such shopping sprees. “Any savvy … [Read more...] about Black Friday and Cyber Monday boost SA’s e-Commerce
