A business is not just a logo, a brand or a balance sheet; nor is it just a payoff line, or a piece of paper. It’s not just the building it’s housed in. It’s not just the staff and leadership. The business itself is just like a person, it has an identity, name, culture, history, a future and a value system that responds to praise, pain, effort and recognition. It can shrivel up under long-term strain and thrive if nurtured. It’s alive with impetus, and has a can be hurt or helped. It has friends … [Read more...] about Your business has feelings

