Changes in the local and global economy compel businesses in tourism to be proactive and agile in dealing with challenges and opportunities presented by evolving market dynamics. “Despite the headwinds currently impacting the South African tourism industry and the greater economy, the sector continues to be resilient and will gradually recover. As a country, priority should be placed on identifying pioneering ways of driving economic growth, creating jobs as well as enhancing the experience … [Read more...] about Major trends impacting the tourism sector in SA
charnel kara
Realistic pricing important for tourism growth
South African tourism businesses are urged to remain cautious when pricing or planning to increase rates as this can impact the performance and future growth of the industry. Charnel Kara, Tourism Specialist at FNB Business says when reviewing pricing, businesses should consider various macro-economic factors and the overall impact on the entire tourism value chain. Inadequate pricing can lead to unsustainable revenue growth and further disrupt the sector by placing pressure on other … [Read more...] about Realistic pricing important for tourism growth
Medical tourism an untapped treasure-trove
Medical tourism is an avenue that is often overlooked when considering tourism in South Africa, even though it is set to grow globally at an estimated 15% annually. Research by SA Tourism indicates that foreign spending on medical care in South Africa has increased from R582m to approximately R916m in 2015, as the number of tourists originating from Europe and those coming by air from other African countries has increased. “Travelers coming to South Africa for medical treatments do so for … [Read more...] about Medical tourism an untapped treasure-trove
Technology’s Effect on Tourism Business
Today, any consumer with a smart device can effectively book and pay for a holiday from anywhere on earth. Technology has eradicated borders and tedious admin in the tourism space, in doing so, businesses have had to continuously adjust to the ongoing advances that have a direct impact on both their profitability and visibility in the market place. Charnel Kara, Tourism Specialist at FNB Business takes a look at some technological advancement that continues to advance/ disturb the tourism … [Read more...] about Technology’s Effect on Tourism Business
