brand decay

As a brand consultant operating in Port Elizabeth for the last ten years, I have noticed brands go through the unfortunate condition I call "the slow fade". The slow fade is a condition whereby brands devalue themselves in order to compete with other companies. Most never realise that price is only one of the factors involved in gaining business and clients. During a consultation this week with a local Port Elizabeth walling company, the owner explained to me how they were cutting prices to … [Read more...] about Reversing Brand Decay