"We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called you." These are the words of branding guru Tom Peters - and this was also the main message of a talk on personal branding and leadership geared towards Nelson Mandela Metropolitan University's top academic achievers. The 65 student attendees from all seven faculties of the university - all of whom are recipients of NMMU's prestigious Vice Chancellor's … [Read more...] about Our personal brands include three key aspects

