The Eastern Cape Parks and Tourism Agency has confirmed that The Herald VW Cycle Tour will be joining a select group of partner events that will be used to promote the province through sport. ECPTA chief executive officer Luxolo Rubushe said the action-packed event, which takes place in Port Elizabeth and Addo, embodied the essence of the Adventure Province and was a great fit for the brand. "We are very excited about being first-time sponsors of the event," said Rubushe. "Sporting … [Read more...] about Cycle through the Adventure Province
adventure province
Rebrand 100 celebrates birth of the Adventure Province
The repositioning of the Eastern Cape as Adventure Province by Boomtown has been recognised globally as one of the most significant rebrand exercises of a destination by REBRAND 100. Once a year, a fresh panel of international business, marketing and design executives is selected to jury the competition, with the goal of showcasing globally the most effective brand transformations. The Eastern Cape has a lot to offer, to many people, so the challenge was defining a single and unique draw … [Read more...] about Rebrand 100 celebrates birth of the Adventure Province
Ectour Members Sweep Adventure Province Tourism Awards
Ectour members dominated the annual Adventure Province Tourism and Conservation Awards held on March 24, 2011 at the ICC in East London. The awards recognize outstanding tourism products and establishments who have made an exceptional contribution to Eastern Cape tourism and conservation by furthering the industry's diversity and excellence. "We are extremely proud of our members and their fantastic contributions to tourism in the Eastern Cape," says Ectour Chairperson, Anleen Louw. Ectour is … [Read more...] about Ectour Members Sweep Adventure Province Tourism Awards
