The Uitenhage based Volkswagen Commercial Vehicles Brand in South Africa recorded 1 111 sales during the month of February – its highest sales month ever. This topped the Brand’s previous best sales month (1 015 units) in August 2011.
The Amarok model range accounted for 817 units of the record sales, followed by Caddy commercial models with 159 units and T5 Transporter range with 135 units. The record sales in February helped Volkswagen Commercial Vehicles Brand to achieve its best ever market share of 8.2 percent in the light commercial vehicle segment.
The introduction of the Amarok single cab model range in July last year provided the Brand with full representation in the 1-ton pick-up market. Since then, both the Single and Double Cab variants have continued to help entrench Volkswagen Group South Africa’s footing in the South African commercial vehicles market.
“The introduction of the workhorse single cab model pushed the Amarok to the highly contested bakkie market especially with fleet companies and farming community. We have had positive and growing interest from this sector, which we hope will convert into sales in the coming months. Our recent research results show that our customers are satisfied and have been impressed by the performance as well as overall quality of their Amarok single cabs,” said Mike Glendinning, Director for Sales and Marketing at the Volkswagen Group South Africa.
The market introduction of the Amarok double cab at the end of 2010 captured the hearts and minds of consumers throughout South Africa. It also made history when it became the first bakkie to be named as one of the finalists in the 2011 South African Guild of Motoring Journalists Car of the Year competition.
The Volkswagen Commercial Vehicles Brand is also doing well internationally. In the first two months of the year the Brand delivered 79 700 light commercial vehicles worldwide, achieving an increase of 8.9 percent over the comparable period in 2011 (73 200 vehicles).
“Our brand confirmed its impressive growth record again in February, even in a competitive market environment which is becoming increasingly tougher, in particular when it comes to the big European markets. Order receipts are significantly up on last year’s level too, and order levels have confirmed the excellent figures from the start of the year,” said Harald Schomburg, Member of the Board of Management of Volkswagen Commercial Vehicles for Sales and Marketing.
“The Amarok in particular got off to an excellent start this year – in 2012 it has already done better by more than a third, with more than 13000 sold worldwide. All the other series are well on track too, though”, emphasised Schomburg.
Alan Straton
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