PRETORIA – The South African Furniture Removals Alliance (SAFRA) marks 15 years of connecting South Africans with furniture removal companies, with its online platform approaching half a million quotations submitted by moving service providers.
Established in 2011, SAFRA has recorded more than 136,000 customer quote requests and over 479,000 quotations from removal companies, according to live statistics published on its website.
The milestone comes as SAFRA introduces new digital tools and website improvements aimed at strengthening its services for consumers and furniture removal businesses nationwide.
Fifteen Years of Connecting South Africans with Moving Companies
For anyone planning a move, finding a suitable furniture removal company often involves comparing prices, checking availability and understanding exactly what each quotation includes.
SAFRA was established to simplify this process by providing a central platform where consumers can connect with removal companies operating across South Africa.
Through its network, customers can request 4–6 moving quotes after submitting details about their relocation.
Relevant service providers receive notifications about the enquiry and can contact customers directly to discuss moving requirements and prepare quotations.
The platform accommodates household and office relocations, local and long-distance moves, shared loads and related services such as packing and storage.
Over the years, this approach has helped establish SAFRA as a resource for South Africans comparing furniture removal options.
The Numbers Behind SAFRA’s Track Record
SAFRA’s published statistics offer insight into the platform’s activity since its establishment.
Its cumulative figures include:
- More than 136,000 quote requests submitted by customers planning moves.
- Over 479,000 quotations submitted by participating furniture removal companies.
- 15 years of operation, dating back to 2011.
These figures reflect the volume of activity recorded through the platform rather than the number of completed relocations.
They also highlight the role that online quotation services can play in bringing consumers and moving companies together.
For customers, obtaining several quotations creates an opportunity to compare prices, available services and individual moving requirements before making a decision.
For removal companies, online enquiries provide opportunities to connect with prospective customers seeking services in their operating areas.
Investing in SAFRA’s Next Chapter
Rather than relying solely on its established network, SAFRA has recently introduced improvements to its website and service-provider leads management system.
The upgraded website features a modern design, simpler navigation and easier access to online moving inventories.
A new free Furniture Volume Calculator also allows customers to estimate the space their belongings will occupy during transportation.
Users can prepare inventories online and receive an emailed PDF copy, providing removal companies with more detailed information when assessing a move.
Explaining SAFRA’s renewed direction, Andre, speaking on behalf of the organisation, says:
“SAFRA has spent 15 years helping South Africans connect with furniture removal companies. Our focus now is on building on that experience by improving the tools available to customers and the way we manage enquiries for service providers. We want SAFRA to become the first place South Africans turn to when planning a move.”
The developments reflect SAFRA’s continued focus on making its quotation platform more useful to both consumers and participating moving companies.
Helping South Africans Make Informed Moving Decisions
While price remains an important consideration when selecting a removal company, consumers also need to assess service requirements, availability and the scope of each quotation.
SAFRA provides information explaining how its moving quote service works, allowing customers to understand the process before submitting an enquiry.
As the platform enters its next chapter, the combination of established industry connections and improved digital tools forms part of its ongoing development.
About SAFRA
The South African Furniture Removals Alliance is a South African online platform established in 2011. It connects consumers and businesses with furniture removal companies offering local and long-distance moving services, shared loads and related relocation solutions.
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Alan Straton
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