The Nelson Mandela University’s Media and Communication Department is excited to announce an impactful event on “Women Empowerment in Digital Public Relations.”
This event, taking place on 29 August 2024 from 14:00 to 17:00 at the Ocean Sciences Campus B-Conference Hall, aims to explore the dynamic shift from traditional to digital public relations and its significant impact on women’s roles in the industry.
Digital Public Relations in Brief
Digital Public Relations (PR) is a strategic approach aimed at enhancing a brand’s online visibility through digital platforms such as social media, blogs, and websites. This method fosters real-time communication and feedback, making it indispensable for brands seeking a robust digital presence.
As consumers increasingly seek information online, digital PR has become essential for engaging with audiences and shaping public perception.
The event will feature distinguished speakers who will delve into various aspects of Digital Public Relations’ topics:
- Prof. Noxolo Gcaza, Founder: The Cyberculture Foundation: Keynote Address
- Ms. Nomfundo Khumalo-Zwane, Associate Lecturer in Digital Animation: Nelson Mandela University: Exploring multimedia and animation as catalysts in Digital Public Relations.
- Ms. Cayla Stuthard, Senior Buyer and Brand Manager: Yellow Zebra Optical: Thriving within the Corporate Public Relations space.
Event Details
Date: 29 August 2024
Time: 14:00 – 17:00
Location: Nelson Mandela University Ocean Sciences Campus B-Conference Hall, Gomery Avenue, Summerstrand, Gqeberha.
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