The Volkswagen Group grew its worldwide deliveries in the first three quarters of 2013 by 4.8%, handing over a total of 7.08 million vehicles to its customers as opposed to 6.71 million vehicles for the same period last year.
“The Volkswagen Group grew further in September, with deliveries for the first three quarters of the year topping the seven million mark for the first time. Thanks to a broad-based, international positioning and a convincing product range we were able to respond well to the continuing uncertainty in the eurozone and the challenging overall market situation – and have thus been able to win many customers for our attractive models,” said Christian Klingler, Member of the Board of Management for Sales at Volkswagen Group.
Locally, Volkswagen Group South Africa sold 87 038 (81 353 in 2012) vehicles in the first nine months of 2013. The performance gives Volkswagen Group South Africa 17.8% market share in the total vehicle market in South Africa.
Volkswagen’s sales growth of 6.9% outperformed the local total vehicle market growth of 5% by nearly 2% in the first three quarters of the year. In the passenger car market, Volkswagen Group South Africa is still the market leader with 23.5% market share.
The Volkswagen Passenger Cars brand delivered 4.36 (4.21 in 2012) million vehicles to customers worldwide from January to September. In South Africa, the Volkswagen Passenger Brand sold 65 360 units (61 579 in 2012). Polo Vivo, the best-selling passenger model in South Africa in 2013, delivered 27 149 units, whilst Polo sold 22 071 units.
Audi delivered 1.18 (1.10 in 2012) million vehicles worldwide in the first three quarters of 2013, an increase of 7.6%. Audi South Africa reported total sales of 14 938 units (12 538 in 2012) from January to September 2013. Audi’s market share in the premium segment grew to 22.9% (20.4% in 2012). The top selling models were A4 (5 065), A3 (2 565) and Q5 (1 464).
Volkswagen Commercial Vehicles continued to record stable progress in the first nine months of year with deliveries running at 406,600 (409,300; -0.7%) units. Locally, sales of the Volkswagen Commercial Vehicles’ models (light amd medium commercial vehicles) slowed down by 6.9% to 6 740 units (7 236 in 2012). The top sellers were Amarok with 3 793 units and Caddy with 1611 units.
“Our three brands performed consistently in the first nine months of the year to help our company to grow its sales above the local market average. This ensured that Volkswagen Group South Africa strengthened its market leadership position in the South African passenger car market,” said Matt Gennrich, General Manager: Communications at Volkswagen Group South Africa.
“As the end of 2013 draws closer it appears that the factors that have supported demand for new passenger cars will remain in place. The market, probably comprising a greater proportion of imported vehicles, looks set to end around 3% up on 2012,” added Gennrich.
A sobering thought for all involved in the South African Automotive industry is that the local industry is estimated to be responsible for 0.6% of all vehicles manufactured worldwide.
Based on the figures supplied then Volkswagen is ahead of the curve:
- The sales of 114 580 Passenger Car units in South Africa represents 2.62% of the total sold worldwide.
- The sales of 14 938 Audi units in South Africa represents 1.26% of the total sold worldwide.
- The sales of 6 740 Commercial units in South Africa represents 1.65% of the total sold worldwide.
- The total sales of 136 258 units in South Africa represents 1.92% of the total sold worldwide.
Alan Straton
Latest posts by Alan Straton (see all)
- Sky Dental Helps Sandton Plan Cosmetic Care Before December - 17 October 2026
- H2O Guru Offers SANS1657 Bottled Water Testing for Summer - 16 October 2026
- The Gold Avenue Flags the 91.67% Krugerrand Seller Mistake - 16 October 2026
- Does Your Finance Team Spend More Time Preparing Reports Than Analysing Them? - 16 October 2026
- Acepak Showcases Pouch Fillers for Liquid and Food Producers - 16 October 2026
