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Local Company Lighting the Fight Against Rhino Poaching

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The Forever Wild campaign – a campaign that is aimed at protecting rhino populations and managed by the Wilderness Foundation in South Africa has been joined by Uitenhage based manufacturer, HELLA Automotive.

This announcement was made at the launch of a rhino protection awareness campaign under the auspices of the Wilderness Foundation at Shamwari Game Reserve in the Eastern Cape, South Africa.

The primary objectives of the Forever Wild campaign include maintaining populations of free ranging rhino, protect rhino populations in natural ecosystems and in particular address the illegal trade in rhino horn as well as wildlife products.

Under the banner of a specially designed Forever Wild Rhino Protection Initiative logo, HELLA support includes the fitment of auxiliary lights to six anti-poaching Volkswagen South Africa sponsored Amarok vehicles used throughout the country.

According to HELLA managing director, Lars Beaujean, the campaign fits into the multi-national’s corporate social responsibility programme. “HELLA recognises the need to address and assist in anti-poaching initiatives at ground level in South Africa.”

“In particular, we have committed to the fitment of auxiliary work- and spot-lights to each of the VWSA sponsored vehicles. The LED and Xenon products fitted represent cutting edge technology with proven reliability under extreme environmental and tough working conditions.”

“We have opted to fit two Luminator LED spot lights for distance vision at night as it provides a light beam in excess of 600 meters, four roof mounted Luminator X Xenon with distance of just over 450 meters but offering a slightly wider light footprint and a Power Beam 2000 LED work-light for use in the area immediately surrounding the vehicle.”

“Rangers require good all round night vision and we are pleased that HELLA can make a contribution in the fight against illegal rhino horn trading”, Mr. Beaujean added.

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Alan Straton

Chief Cook, Bottle Washer and Broom Mechanic at MyPE
Passionate about Port Elizabeth and definitely NOT packing for Perth. Alan's ethos is epitomised in the words of Nelson Mandela; "I have fought against white domination and I have fought against black domination. I have cherished the idea of a democratic and free society. If need be, it is an ideal for which I am prepared to die." See more articles by Alan.