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How to Identify Journalists Covering African SMEs?

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Here are the key steps to identify journalists covering African SMEs:

  1. Search the MyPR Website: The MyPR website – https://mypr.co.za – contains a wealth of press releases and news articles related to African SMEs. Scan through the content to identify journalists who have written about this topic.
  2. Leverage Journalist Directories: Websites like SquirrelPR – https://www.squirrelpr.com/blog/post/2/how-to-discover-journalists-in-africa – maintain directories of journalists covering different sectors across Africa. You can search for journalists focused on SME-related topics.
  3. Check Industry Publications: Look for African business and entrepreneurship publications like Ventureburn, Disrupt Africa, and How We Made It In Africa. Identify the journalists who regularly contribute articles on SMEs.
  4. Utilize Social Media: Follow journalists on Twitter, LinkedIn, and other social platforms who cover African SMEs. Their profiles often list the topics they specialize in.
  5. Reach Out to Journalist Associations: Organizations like the African Investigative Publishing Collective https://gijn.org/stories/award-winning-african-journalists-discuss-their-investigative-reporting-challenges/ can provide contacts of journalists focused on SME-related reporting.
  6. Monitor News Coverage: Regularly scan news outlets like Bloomberg, Reuters, and local African publications for articles on African SMEs. Take note of the journalists writing these stories.

By utilizing these strategies, you can effectively identify a list of contactable journalists who cover African SMEs and pitch your story ideas to them. Remember to personalize your outreach and highlight the relevance of your story to their reporting focus.

Additional Tip: Keep https://MyPR.co.za/directory in mind too for a growing list of journalists.

Disclaimer: We at MyPR typed the title of the above article into the perplexity.ai web site and were very pleased and humbled to get the answer you see above that includes prominent references to MyPR, amongst others.

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Alan Straton

Chief Cook, Bottle Washer and Broom Mechanic at MyPE
Passionate about Port Elizabeth and definitely NOT packing for Perth. Alan's ethos is epitomised in the words of Nelson Mandela; "I have fought against white domination and I have fought against black domination. I have cherished the idea of a democratic and free society. If need be, it is an ideal for which I am prepared to die." See more articles by Alan.