South Africa is no longer lagging behind the global shift to electric mobility. It is catching up fast – and not because of policy or environmental pressure, but because of sheer economics.
As global leaders gather at the European Economic Congress 2026 to debate the future of electromobility, new data from AutoTrader shows that South Africa is undergoing its own rapid and unexpected transition. Rising fuel prices, lower electric vehicle (EV) prices and improving product availability are driving a fundamental change in local consumer behaviour.
For years, South Africa appeared to be trailing international markets in adopting new-energy vehicles (NEVs). That perception is now outdated. According to AutoTrader data, EV searches surged by +45% in just four weeks year on year (February to March), while the EV listing share nearly doubled between April 2024 and April 2026. Furthermore, a +200% increase in engagement over the same period means that EVs are now significantly outperforming petrol and diesel in terms of buyer demand per listing. In fact, EVs generated significantly more leads per listing than any other fuel type, outperforming petrol and diesel by +74% and +92% respectively.
Money talks
This shift is not being driven by environmental awareness. It is all about cost. With diesel at R27.44 per litre and petrol consistently above R25, the consumer mindset has shifted overnight. Interest in diesel vehicles has dropped sharply, while alternative powertrains are gaining traction. The result is a market pivot that is both rapid and measurable.
“South Africa is no longer just talking about electric vehicles,” notes George Mienie, AutoTrader CEO. “They are searching for them, buying them and pivoting at a rate we haven’t seen before.”
A global conversation, a local shift
The timing of this shift is significant. At the European Economic Congress in Katowice, Poland, the focus of the electromobility panel is on scaling adoption, improving infrastructure and making electric mobility more accessible. Among the speakers is Agnieszka Czajka, Vice President for Motors Professionals Europe at OLX Group, the parent company of AutoTrader.
Her participation highlights the growing importance of digital marketplaces in accelerating the transition to electric mobility. Across Europe, data platforms are playing a central role in connecting supply and demand, improving transparency and enabling faster adoption.
South Africa’s experience reflects this trend, albeit in a different context. While infrastructure and policy support remain limited, consumer behaviour is beginning to shift independently. Digital platforms such as AutoTrader are providing real-time insights into how buyers are responding to changing economic conditions.
Hybrids dominate, EVs gain momentum
Despite the surge in EV interest, according to AutoTrader, hybrid vehicles remain the dominant force in South Africa’s NEV market. They account for approximately 85% of all NEV sales, offering a practical solution to the country’s key challenges: range anxiety, charging infrastructure and affordability. They remain a cheaper option than battery-electric vehicles (BEVs), which carry a 33% price premium over hybrids.
Vehicles such as the Toyota Corolla Cross Hybrid continue to lead the market, combining competitive pricing with extended range and ease of use. New entrants, including Chery’s hybrid models, are further intensifying competition by offering high specification levels at lower price points.
However, BEVs are beginning to close the gap. EV sales recorded on AutoTrader increased by +55% between 2024 and 2025, supported by a broader range of models and improved availability. At the same time, while they’re still more expensive than hybrids, pricing is becoming more competitive.
AutoTrader data shows that the median price of a new EV dropped from R943,000 to R790,500, representing a -16% decline between April 2024 and April 2026. This represents a significant milestone in a market where cost has been one of the biggest barriers to adoption.
Much of this shift is being driven by the arrival of more affordable models, particularly from Asian manufacturers. Vehicles such as the BYD Dolphin have rapidly gained traction. It has become one of South Africa’s top 10 best-selling BEVs in 2025 – signalling a growing appetite for value-driven alternatives to traditional European brands.
Supply grows, traditional segments decline
The shift is also visible in supply data. While EV listings on AutoTrader have nearly doubled over two years, hybrid listings have grown even faster. Combined, EVs and hybrids now account for more than 3.3% of all listings – still a small share, but one that has doubled in two years.
At the same time, internal combustion engine vehicles are losing ground. Petrol listings have declined, while diesel has seen an even sharper drop. Used diesel listings, in particular, fell by 15.73% year-on-year in 2026, reflecting weakening demand.
The data suggests that while petrol and diesel still dominate the market, their position is gradually eroding as NEVs gain traction.
Barriers still hold the market back
Despite this momentum, South Africa faces significant structural challenges that could slow the transition. In fact, industry observers have described the situation as “a perfect storm”.
Import duties on EVs remain high at 25%, compared to 18% for petrol and diesel vehicles. This places EVs at a pricing disadvantage, even as global costs decline. At the same time, until recently, persistent load shedding continued to undermine confidence in home charging, creating uncertainty around daily usability.
Infrastructure remains another constraint. While urban charging networks are expanding, long-distance travel still requires a more robust and reliable charging network along major routes. Public charging stations are also vulnerable to power disruptions unless supported by backup systems, adding to operational costs.
In addition, there are no direct incentives for consumers to purchase EVs. While the government has introduced a 150% tax deduction to support local manufacturing, there are no rebates or subsidies to reduce the upfront cost for buyers.
Bearing all this in mind, South Africa’s transition to NEVs will probably not follow the same path as Europe. It is likely to be slower, more uneven and led by hybrids rather than full EVs. However, the recent surge in consumer interest suggests that the shift is already underway. South Africa is no longer standing still. It is going green – faster than many expected.
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Alan Straton
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