MyPE

Community Business Directory, Event Listings, News and Views from Gqeberha, Nelson Mandela Bay

Dear NMBM – If You Take Care of the Cents, the Rands Will Take Care of Themselves

By

Sometimes it takes just a little bit of management to save a lot of money.

Today’s suggestion is quite simple:

If you search for Nelson Mandela Bay Municipality on Google your expectations should be very high to see the web site for the municipality as the NUMBER ONE (organic) listing in the results page.

As it is the first page of results is dominated by listings that will take you directly to the web site or directly to social media accounts or directly to other sites that point back to the Nelson Mandela Bay Municipality web site.

The ‘art’ of making sure that your web site appears many times on the front page is referred to as Search Engine Optimisation (SEO).

IF you look at the screenshot of the search term ‘Nelson Mandela Bay Municipality’ below you will see that the VERY FIRST listing is an Ad – Adverts on Google are paid for listings that place you ABOVE everyone else for one simple reason – people invariably click on the FIRST result. And, by clicking on the advert you are: 1. Earning Google money and 2. Costing the advertiser (the Municipality in this case) money.

So why the Big Deal you may ask?

Simply put – The Nelson Mandela Bay Municipality is wasting money with their Google Adwords campaign by targeting the words ‘Nelson Mandela Bay Municipality’ for which they already rank high via SEO.

How can they fix it?

Remove that set of keywords from their Google Adwords campaign.

NMB Google
Nelson Mandela Bay Municipality on Google – spot which is the Organic and which is the PAID for listing.

Ward 7 Independent Councillor

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Alan Straton

Chief Cook, Bottle Washer and Broom Mechanic at MyPE
Passionate about Port Elizabeth and definitely NOT packing for Perth. Alan's ethos is epitomised in the words of Nelson Mandela; "I have fought against white domination and I have fought against black domination. I have cherished the idea of a democratic and free society. If need be, it is an ideal for which I am prepared to die." See more articles by Alan.