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Clive Taverner Celebrates 40 Tavcor Years

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Clive Taverner, the voice of Tavcor, celebrates 40 years of service this year. Clive joined his father, Ray Taverner, in 1971 at the family run VW and Audi motor dealership, then known as Embassy Motors. In partnership with his elder brother Alan, they have successfully grown the Tavcor Motor Group in Port Elizabeth and George.

Looking back over the years at how the industry has changed, Clive Taverner remembers vehicles like the Beetle and the old Kombi. He comments, “The motor vehicle range was very basic with straight forward engineering back then. It is remarkable how the technology has advanced and continues to so rapidly.”

Clive began personally endorsing Tavcor’s product offerings on radio 20 years ago and is well known for his marketing achievements, including the Eastern Cape Marketer of the Year award from the Institute of Marketing Management.

Clive has been a leading figure in the used car industry and has played a significant role in developing a trustworthy industry in the Port Elizabeth area. His efforts to supply the Port Elizabeth market with the best conditioned used cars at affordable prices have benefitted many in his 40 years of service.

This pioneer of reliable, trustworthy motoring in our region remains the voice of Tavcor on the radio and a leading figure in the Tavcor Motor Group business. With significant expansion plans underway to provide a state of the art Volkswagen dealership on the William Moffet Expressway, Clive remains the main driver in the used car operations as well as a great leader. His tough, no-nonsense methods of growing people have resulted in a professional sales team that live the Tavcor value ‘Drive’.

Clive’s dedication is also evident in his commitment to clay target  shooting where he has had the honour of wearing the ‘green and gold’ in France and in the USA.

Clive Taverner is proud that as a company, “We constantly prove to ourselves that we don’t have to stand in the shadow of major dealerships in metropolitan areas like Cape Town and Johannesburg.”

Clive Taverner
Clive Taverner Celebrates 40 Tavcor Years
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Alan Straton

Chief Cook, Bottle Washer and Broom Mechanic at MyPE
Passionate about Port Elizabeth and definitely NOT packing for Perth. Alan's ethos is epitomised in the words of Nelson Mandela; "I have fought against white domination and I have fought against black domination. I have cherished the idea of a democratic and free society. If need be, it is an ideal for which I am prepared to die." See more articles by Alan.