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MyPE

Community Business Directory, Event Listings, News and Views from Gqeberha, Nelson Mandela Bay

Changing of the VW Communications Guard

19 February 2011 By Alan Straton

A changing of the guard in the PR Communications Division at Volkswagen Group SA was announced this week.

Bill Stephens, General Manager: Volkswagen Communications, for the past seven years, will be retiring at the end of April, after more than 30 years in VW Brand Advertising, Marketing, Sales and PR. Prior to joining Volkswagen Group SA in Sales and Marketing in 1993, he was a key player on the VW Brand business at the Company’s Advertising Agency. Bill has spent almost his entire career helping build a relationship between the South African consumer and one of the most popular car Brands in the country.

He will be replaced by Matt Gennrich, currently General Manager: Franchise Operations, who has been with Volkswagen Group SA for 30 years in both the PR and Sales and Marketing Divisions.  He is well-known in the media industry in South Africa. Matt spent three years of his career in the PR Communications Division at VW’s headquarters in Wolfsburg, Germany. Matt will be based in Johannesburg in his new position as General Manager: Volkswagen Communications.

Matt Gennrich – General Manager: Volkswagen Franchise Operations
Bill Stephens – General Manager: Volkswagen Communications
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Alan Straton

Chief Cook, Bottle Washer and Broom Mechanic at MyPE
Passionate about Port Elizabeth and definitely NOT packing for Perth. Alan's ethos is epitomised in the words of Nelson Mandela; "I have fought against white domination and I have fought against black domination. I have cherished the idea of a democratic and free society. If need be, it is an ideal for which I am prepared to die." See more articles by Alan.
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Filed Under: Business Tagged With: bill stephens, matt gennrich, volkswagen

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