The Boardwalk Casino has been ranked the top company in its industry in South Africa in the prestigious 2017/2018 Ask Afrika Orange Index which benchmarks service levels in South Africa. This is the second consecutive year that The Boardwalk has received this highest accolade for service excellence in its industry category.
The Ask Afrika Orange Index® is South Africa’s broadest service benchmark which tracks, ranks and understands service and loyalty drivers based on robust, nationally representative sample sizes. Celebrating its 16th year of excellence, the Orange Index measured 169 companies across 32 industries for its 2017/2018 survey. Its longevity is testament to its relevance to both public and private sector with regards to providing a reliable yardstick for service measurement in South Africa.
First released in 2001, the Ask Afrika Orange Index® gathers views through 15 000 interviews across 33 industries and 228 companies. The feedback is independently audited. The aim is to create a snapshot for South African companies, establish and maintain best of breed practices, and ultimately boost the country as a service destination.
The awards are the culmination of this research process whereby companies and institutions are rated based on respondents perceptions with a strong focus on evaluating and measuring customer service and customer satisfaction.
“We are thrilled that The Boardwalk Casino has once again received the highest accolade in this respected survey. The award bears testimony to our employees’ commitment to service excellence, quality, professionalism, and innovation. That the award is based on the feedback of our customers is significant because there is no greater stamp of approval than the votes of confidence from our customers. They are the lifeblood of our business.
“Interestingly, this year’s survey showed that what is becoming really important for customers is the ability of employees to make customers feel confident about their ability to help them. This underscores the importance of good product knowledge, including a full understanding of the MVG programme. Our team excelled in not only delivering excellent service but also in their knowledge of The Boardwalk and its offerings. They are true ambassadors for The Boardwalk and its values,” says Martin Lodewijks, Acting marketing Manager at The Boardwalk.
Alan Straton
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