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BAIC Driving Global Expansion Strategy Forward: SA Plant on Track, New Plant Announced for Mexico

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BAIC Driving Global Expansion Strategy Forward: SA Plant on Track, New Plant Announced for Mexico:

Port Elizabeth, 15 March 2018 — Chinese automaker Beijing Automotive Industry Corporation (BAIC) is moving swiftly with global expansion strategy south of the equator to strengthen its position on the African continents.

BAIC’s plant in Port Elizabeth is scheduled for completion in June this year.“The progress on construction on the site is in line with a revised project plan that was adjusted to make up for the lost construction days,” said Tao Li, spokesperson for the BAIC SA project.

“BAIC SA has committed additional financial and human resources to reach the original construction completion date.”

At present, the factory now has much of its roof structure in place, and Li also said more equipment was being shipped to Port Elizabeth.

“BAIC announced the arrival of the first shipment of equipment for the plant in December – the second shipment of the equipment has also arrived in Port Elizabeth, and the third shipment is being prepared to be shipped to Port Elizabeth from Tianjin Port in China.”

“We will also announce later this month several new construction packages for SMMEs that will go out on tender.

Li said that BAIC SA was also in the process of finalising its dealership network.

“As the completion for the BAIC SA plan draws closer, BAIC SA will intensify its market and marketing operations. BAIC SA has a full-time marketing team in Johannesburg conducting market research in South Africa around the dealership network.”

Across the Atlantic, BAIC also this week announced it plans to build a new factory in Mexico to serve new markets.

Jimena Saenz, BAIC’s director in Mexico announced that the company will invest R11,78 billion (1 billion US$ ) for the plant and the company plans to break ground in 2020.

The company expects to sell 4000 vehicles in Mexico in 2018. The company introduced brand automobiles in the Mexican market in mid-2016, while the brands of D20 sedans and X25 sport utility vehicles were assembled at a local plant in the Gulf Coast state of Veracruz.

The Mexican market is a priority. BAIC sells its products in countries such as Colombia, Chile, Brazil, Peru and Venezuela. Production in Mexico is also expected to serve these markets.

As one of China’s five largest automakers, BAIC sells automobiles in 53 countries world-wide, including South American countries such as Argentina, Brazil, Chile, Colombia, Peru and Venezuela.

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Source: MyPR.

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