Africa will shape the future

25 Aug 2022 By //  by Alan

Thursday, 25 August 2022 – The wait is finally over. FAME Week Africa officially opened yesterday at the Cape Town International Convention Centre highlighting the important role that the creative and cultural industries play in a countries’ economic development.

City of Cape Town’s, Alderman JP Smith said, “Cape Town is a city with unrivalled culture and diversity, boasting a heady mix of old and new. Nothing speaks to this more than the city’s nightlife, arts and entertainment scene”.

Part of the opening address, United States Ambassador to the Republic of South Africa Reuben E. Brigety enthused, “Secretary of State Antony Blinken said, ‘Africa will shape the future, and not just that of the African continent, but the entire world.’ I sincerely believe that to be true… through the stories that will be told through art… I hope American producers and creative industry representatives will use this opportunity to meet new talent and acquire products. We need to tell the story of Africa, and we need the story to be told by Africans.”

FAME Week Africa and its corelated events, MIP Africa, Cape Town International Animation Festival, Muziki Africa, Media and Entertainment Solutions Africa ends on 26 August and showcases the best of film, television, animation and entertainment technology on and from the continent.

“Yesterday’s feedback from delegates who participated was extremely positive and FAME Week Africa is now set to become the biggest Cultural and Creative Event on the African Country”, says Martin Hiller, Content + Creative Director of FAME Week Africa, adding that, “Cape Town is the perfect place to bring African creatives together for career changing conversations”.

Highlights from day one
The MIP Africa Theatre became the content hub for the African Film and Television sector. Important conversations such as Surviving and thriving on set, collaboration and mentorship and LGBTQ+ representation. Conversations with Multichoice shed light on how one of Africa’s leading entertainment houses are involved in the pitching process, content development, co-productions with international studios as well as content sales and distribution. In Conversation with Dorothy Ghettuba, Director of Local Language Series in Sub-Saharan Africa at Netflix highlighted the importance of African storytelling, which is rich in culture.

The Muziki Africa Theatre powered by TRACE saw the music industry gather to discuss revenue streams for Africa musicians, the ever-important strengthening royalties distribution model, how to negotiate and land them and how to grow opportunities in the music business. A day of building a developing an artist’s brand.

The Cape Town International Animation Festival had a full house with content sessions that included what filmmakers should remember when presenting their region’s unique stories and myths on a global stage.

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