BAIC

On 16 November BAIC SA proudly concluded its first Customer Appreciation Event with the theme of “Celebrating a Journey of Trust and Gratitude: From 8 to ∞” at its Gqeberha plant, hosting valued customers from across South Africa for a day of excitement, engagement, and gratitude. The theme of this event was evident as BAIC SA celebrates 8 years in South Africa. This exclusive event was a heartfelt celebration of the continued support and loyalty of BAIC customers, affirming BAIC SA’s commitment to putting customers at the heart of its mission.

Attendees were treated to an exclusive, behind-the-scenes tour of the BAIC production facilities, gaining insight into the state-of-the-art processes that drive BAIC SA’s dedication to excellence. Customers had the unique opportunity to witness the craftsmanship and innovative technologies that make BAIC vehicles synonymous with quality and reliability.

Beyond the plant tour, guests enjoyed a full day of engaging activities, and many walked away with exciting prizes, adding to the spirit of camaraderie and appreciation. The event fostered a warm and open environment where customers could connect directly with BAIC SA leadership and staff, share feedback, and experience firsthand the company’s gratitude.

“Our customers are the driving force behind everything we do, and this event was our way of saying thank you,” said CEO Yang Yixin.

Event Highlights:

• Behind-the-Scenes Plant Tour – An immersive tour providing attendees with a rare look at BAIC’s cutting-edge production techniques.
• Fun-Filled Activities & Prizes – A lineup of engaging activities and numerous prize giveaways added to the day’s excitement.
• Direct Customer Engagement – An opportunity for BAIC SA to connect with customers, gather valuable insights, and strengthen customer relations.

The BAIC SA Customer Appreciation Event was an unforgettable experience that brought customers closer to the brand and reinforced BAIC SA’s pledge to continually value and prioritize those who drive its success. BAIC SA thanks every participant for making this event a resounding success.

“We are immensely grateful to everyone who made the journey to be with us, and we look forward to building on these relationships as we continue to bring innovation and excellence to South African roads” said Brand and PR Manager, Ameena Sheik Hassan

Gqeberha, South Africa – BAIC SA paid tribute to Nelson Mandela’s enduring legacy of giving back to the community by hosting an inspiring event at its Gqeberha plant. The company showcased its commitment to empowering young people and supporting local organisations, bridging the gap in skills development and empowering future leaders to explore career options in the engineering and automotive industry.

Inspiring Future Leaders

In partnership with SOS Children’s Village, BAIC SA welcomed 18 enthusiastic children aged 13-18 for a tour at the BAIC SA plant in Gqeberha. The children embarked on a fascinating tour, gaining hands-on knowledge of car production and interacting with industry experts. One of BAIC SA’s values is emphasising entrepreneurship and career exposure for young minds.

Education: The Key to Success

In the spirit of Nelson Mandela’s belief that ‘education is the most powerful weapon which you can use to change the world,’ BAIC SA made a significant contribution to the children’s educational journey. The company presented precious gifts to SOS Children’s Village, including school bags and calculators, to support the children’s learning. The event also featured exciting games that sparked the children’s imagination and encouraged them to envision their dream car.

Empowering the Next Generation

‘We are thrilled to have hosted this event, paying tribute to Madiba’s selfless spirit and investing in the future of our youth,’ said Anele Geza, CFO of BAIC SA. ‘By providing access to education and career exposure, we can shape the minds of tomorrow and create a brighter future for all. Our commitment to empowering the next generation and supporting organisations like SOS Children’s Village, who share our values, is unwavering.’

The event was a resounding success, with attendees praising BAIC SA’s commitment to serving its customers and honouring Nelson Mandela’s legacy of community service. As Nelson Mandela once said, “The true character of a society is revealed in how it treats its children.” BAIC SA’s efforts are a shining example of this philosophy in action.

Gqeberha, South Africa—BAIC SA hosted an exclusive media event, offering journalists a unique opportunity to experience the excitement of its latest model, the all-new B40 PLUS 8AT. The event showcased the vehicle’s capabilities and left a lasting impression on all who attended.

The media began their day by taking a tour of the BAIC SA plant in Gqeberha, gaining valuable insight into the company’s manufacturing process, commitment to quality, and the promise to excellent customer service. They then enjoyed a comprehensive experience with BAIC SA, starting with a sit-down session with the company’s executives to gain valuable insights into their plans and upcoming vehicles. Afterwards, they had the thrill of putting the BAIC B40 PLUS 8AT through its paces on an off-road trail setting, testing its capabilities and pushing the vehicle to its limits.

The all-new B40 PLUS 8AT took centre stage, showcasing its power and performance on various 4×4 roads. The adventure culminated in an exhilarating bush experience, leaving a lasting impression on all who participated. The media were impressed by the vehicle’s handling, suspension, and overall performance, making it a true standout in its class.

The media event offered a rare glimpse into BAIC’s vision and customer-centric approach, solidifying the company’s position as a leader in the automotive industry. BAIC SA’s dedication to customer satisfaction and after-sales support was also highlighted, demonstrating its commitment to building long-term relationships with its customers.

The BAIC B40 PLUS starts at R574,500. These prices demonstrate BAIC SA’s dedication to making quality vehicles accessible to a broader audience. With their competitive pricing and warranty offerings, BAIC SA is poised to make a significant impact in the South African automotive market.

The day concluded with a Safari 4×4 trail, dinner and beautiful safari gifts, a fitting end to an unforgettable experience. The media left with a newfound appreciation for BAIC SA.