The Ask Afrika Orange Index® is South Africa’s broadest service benchmark which tracks, ranks and understands service and loyalty drivers based on robust, nationally representative sample sizes. Celebrating its 17th year, the Orange Index measured 168 companies across 31 industries for this year’s survey. Its longevity is testament to its relevance to both public and private sector with regards to providing a reliable yardstick for service measurement in South Africa.
First released in 2001, the Ask Afrika Orange Index® gathers views through 15 000 interviews across 33 industries and 228 companies. The feedback is independently audited. The aim is to create a snapshot for South African companies, establish and maintain best of breed practices, and ultimately boost the country as a service destination.
The awards are the culmination of this research process whereby companies and institutions are rated based on respondents perceptions with a strong focus on evaluating and measuring customer service and customer satisfaction.
“We are delighted that The Boardwalk Casino has once again received the highest accolade in this respected survey. The award is testament to our employees’ commitment to service excellence, quality, professionalism, and innovation. The fact that the award is based on the feedback of our customers is significant because there is no greater stamp of approval than the votes of confidence from our customers. To be ranked so highly for four years running is a tremendous source of pride. It shows that we are doing something right. However, we know there is no room for complacency and we will continue to strive towards ongoing excellence,” says Nqobile Qupe, the Marketing Manager at The Boardwalk.
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