{"id":5098,"date":"2023-09-01T16:57:02","date_gmt":"2023-09-01T14:57:02","guid":{"rendered":"https:\/\/mype.co.za\/business\/?p=5098"},"modified":"2023-09-01T16:57:02","modified_gmt":"2023-09-01T14:57:02","slug":"bringing-harmony-to-tourism-marketing-of-the-garden-route","status":"publish","type":"post","link":"https:\/\/mype.co.za\/business\/bringing-harmony-to-tourism-marketing-of-the-garden-route\/","title":{"rendered":"Bringing harmony to tourism marketing of The Garden Route"},"content":{"rendered":"

Garden Route-based actor and adventurer Ivan Zimmermann has teamed up with radio station Algoa FM<\/a> to promote tourism to the region through the medium of short YouTube videos.<\/p>\n

\u201cI started All Things Vuma, Garden Route, to connect people with people.<\/p>\n

\u201cWe live in such a fast track world that we forgot how important and healthy it is to be connected to each other,\u201d says Zimmermann.<\/p>\n

His best-known roles during a nearly 25 year acting career include Steyn in 7de Laan; Koert Weiderman in Egoli; Frik in kykNET drama Alles Malan; and more recently Justin\u2019s dad in Suidooster.<\/p>\n

Strong family ties and the prospect of a new adventure drew Zimmermann to the Garden Route from Melkbosstrand in Cape Town some 18 months ago.<\/p>\n

\u201cAdventure is change. And change keeps the soul alive. For the first time in my life, I can now say \u2018I am home.\u2019<\/p>\n

The title of the show, \u201cAll Things Vuma,\u201d celebrates the sense of community in the Garden Route.<\/p>\n

\u201cVuma,\u201d an isiXhosa word, can be translated as being in agreement or harmony. YouTube was chosen as the medium because \u201cit is the most watched channel in the world, and it is free.<\/p>\n

\u201cThrough this show I want to connect the Garden Route community and share its magical people with their beautiful stories to an international audience.\u201d<\/p>\n

\u201cRadio is the ideal story-telling medium through which communities connect, which is why our partnership with All Things Vuma is a natural fit,\u201d says Algoa FM<\/a> marketing manager, Lesley Geyer.<\/p>\n

The agreement commits All Things Vuma and Algoa FM to promote each other\u2019s content through their various channels. \u201cI believe this could make a difference in not just connecting people but also marketing the Garden Route,\u201d says Geyer.<\/p>\n

\u201cOur partnership comes at a pivotal time for the growth of Algoa FM, both in the digital space, and as we plant physical roots in the Garden Route\u201d, says Alfie Jay, Algoa FM\u2019s Managing Director.<\/p>\n

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Ivan Zimmermann in the Algoa FM Baakens River Valley studio.<\/figcaption><\/figure>\n

Video:<\/strong> Bringing harmony to tourism marketing of The Garden Route<\/strong>:<\/p>\n