The Wilderness Foundation, as part of their Forever Wild Rhino Protection Initiative, will be hosting Vietnamese pop singers Thu Minh and Thanh Bui in Port Elizabeth from the 11th to the 14th of April 2014. The visit forms part of a Demand Reduction Strategy developed in order to assist in addressing the rhino poaching crisis by reducing demand for rhino horn in user countries.
Official records released by the Department of Environmental Affairs on 14 March 2014 indicate that 172 rhino have been killed by poachers since the start of 2014, while 1004 were killed during the course of 2013.
The Wilderness Foundation will be working in collaboration with international conservation NGO Wild Aid to produce demand reduction material for distribution in South Africa and Vietnam in order to further enhance the campaign.
The aim of the visit is to give Thu Minh and Thanh Bui an authentic wildlife experience with rhino in the wild, to educate them on the rhino poaching issue and introduce them to key people involved in preventing rhino poaching on a daily basis, as well as to produce demand reduction material that will be released in Vietnam and South Africa. This will include public service announcements and bill boards.
The Wilderness Foundation is working in partnership with the Shamwari Group; Investec Rhino Lifeline and Mantis Collection in order to implement this demand reduction campaign in Vietnam and South Africa.