We are looking for a certain standard and provide these handy hints to help you:
- Answer the 5W’s and 1H: Who, What, When, Where, Why and How.
- Be objective (keep opinions and ‘flowery language’ out of the story).
- Get your facts right.
- Don’t plagiarise.
- Give credit where it is due.
- Cite references.
- Provide URL’s so that your readers can discover more.
- Rather be accurate than first.
- Start with the most important facts first and follow with supporting information.
- Don’t copy and paste your press release from word processing software – use notepad or other.
The press releases that gain the most attention adhere to the above guidelines, are entertaining and are NOT pure sales pitches.
Latest posts by Alan Straton (see all)
- The ultimate test in team sport - 20 October 2017
- Winners to receive potential contract and become fully-fledged production suppliers. - 20 October 2017
- Project performance records impressive results in the Eastern Cape Education Schools Programme - 19 October 2017
- Three day-old Baby Girl found abandoned in Kwadwesi - 18 October 2017
- Our oceans are under attack - 18 October 2017