We are looking for a certain standard and provide these handy hints to help you:
- Answer the 5W’s and 1H: Who, What, When, Where, Why and How.
- Be objective (keep opinions and ‘flowery language’ out of the story).
- Get your facts right.
- Don’t plagiarise.
- Give credit where it is due.
- Cite references.
- Provide URL’s so that your readers can discover more.
- Rather be accurate than first.
- Start with the most important facts first and follow with supporting information.
- Don’t copy and paste your press release from word processing software – use notepad or other.
The press releases that gain the most attention adhere to the above guidelines, are entertaining and are NOT pure sales pitches.
Latest posts by Alan Straton (see all)
- Avoiding #JanuWorry - 20 November 2019
- Odwa Mtati appointed as CEO of SAIMI - 20 November 2019
- When 60 cents becomes R1 097 556.73 - 20 November 2019
- The Port of Port Elizabeth Comes Second - 19 November 2019
- Eastern Cape SMME’s Receive R41.8 Million Loan Funding - 19 November 2019