We are looking for a certain standard and provide these handy hints to help you:
- Answer the 5W’s and 1H: Who, What, When, Where, Why and How.
- Be objective (keep opinions and ‘flowery language’ out of the story).
- Get your facts right.
- Don’t plagiarise.
- Give credit where it is due.
- Cite references.
- Provide URL’s so that your readers can discover more.
- Rather be accurate than first.
- Start with the most important facts first and follow with supporting information.
- Don’t copy and paste your press release from word processing software – use notepad or other.
The press releases that gain the most attention adhere to the above guidelines, are entertaining and are NOT pure sales pitches.
Latest posts by Alan Straton (see all)
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- If the Cold Snap and 148.9 mm Rain fills our dams then Bring It On! - 16 August 2017
- Forcing transparency and accountability in municipalities - 16 August 2017
- Southern Kings retain Deon Davids for Guinness Pro14 - 15 August 2017
- The Economic Impact of the Springboks test could be North of R150 Million - 15 August 2017