Nelson Mandela Bay (NMB) will proudly host the South African Tourism Association 2018 conference from the 23-25 July 2018. Tourism stakeholders and delegates will converge at the Sun Boardwalk Convention Centre to discuss pertinent issues affecting the tourism sector under the theme ‘Transforming Geographical Spread’.
The theme of the conference is aligned to the 5 in 5 strategy of South African Tourism (SAT) focusing on the accessibility and geographical spread of tourists. This further enhances Nelson Mandela Bay Tourism’s (NMBT) strategy to showcase the destination to industry professionals, decision makers and media to positively enhance the city as a world class, affordable and accessible destination.
Established in 1969, the Southern Africa Tourism Services Association (SATSA) is a non-profit, member-driven association representing the region’s tourism private sector. The association provides support to members who require key services and benefits on a local and regional level, and at international trade shows. The organisation also lobbies issues associated and affecting the inbound tourism industry.
SATSA Chief Executive Officer, David Frost recently shared during a conference planning meeting held in Nelson Mandela Bay, “The city has a vibrant tourism industry with an influx of product development and offerings taking place making NMB the ideal destination for a tourism conference whilst showcasing the cities offerings to national tourism stakeholders.”
Frost confirmed, “The Eastern Cape has the product offerings, we are ready to increase visitors to the province through attracting travelers from a larger geographical spread, grow the spend to the product and positively impact the tourism sector contribution to the GDP.”
NMBT CEO, Ms Mandlakazi Skefile shared, “NMBT was excited to be one of the first sponsors on board for an event of this nature that directly impacts the tourism sector and the positive change that can be effected through the vital collaborations with industry role players and decisions makers converging. “
“Furthermore, strategizing with tourism products on positioning and marketing NMB alongside the province as an accessible and affordable destination that offers tourists an authentic and memorable experiences will result in longer stays and increased spend fort the destination.”
Roughly 300 – 350 influential delegates will attend the conference with an increased length of stay as they will be going on pre and post conference tours. NMBT will utilize the opportunity to showcase the cities offerings to conference delegates and familiarize tour operators with the product offerings, as they have the potential to increase inbound tourism to our area.
NMBT alongside provincial partners Eastern Cape Parks and Tourism Agency (ECPTA), and Emfuleni Corridor Tourism (ECTour) are proud sponsors of the conference that will analyze and engage role-players on the topic of tourism geography that is the study of travel and tourism, as an industry and as a social and cultural activity.
The conference will commence with a golf day on the 23rd July alongside other pre-conference activities, as well as an opening food and wine evening. There will be a full-day conference and a hosted dinner on July 24, and another full-day conference on July 25.