Mike Glendinning has been appointed as the new Sales and Marketing Director for Volkswagen Group South Africa (VWSA) effective from 1 December 2018.
Mike Glendinning holds an Honours degree in Marketing from UNISA. He joined Volkswagen Group South Africa as a Graduate Trainee in 1985. He has had a long and distinguished career within Sales and Marketing, holding many different senior positions, which included influencing and guiding Volkswagen’s benchmark advertising over the years. He headed up the Audi Brand from 1999 to 2004. Thereafter, he took over the reins of the Volkswagen Brand before his appointment as the Sales and Marketing Director in 2006. In 2014, he moved to Mexico to become Sales and Marketing Director of Volkswagen de Mexico.
Mike is taking over from Stefan Mecha who has been appointed as the Vice President for Sales and Marketing at Volkswagen do Brasil.
“I am very pleased to welcome Mike back to Volkswagen Group South Africa after almost five years in Mexico. Our business and our dealers will greatly benefit from his vast experience and expertise,” said Thomas Schaefer, Chairman and Managing Director of Volkswagen Group South Africa.
Mike will assume responsibility for the Sales and Marketing of the Volkswagen, Audi and Commercial Vehicles Brands as well as the Sales and Marketing operations in Sub-Sahara Africa.
“I want to convey my gratitude to Stefan for his excellent service to our National Sales Organisation in the past two and half years. Stefan played an important role in ensuring that VWSA maintains its leadership in the local passenger car market. He also contributed immensely to our expansion strategy into Sub-Sahara Africa markets,” added Schaefer.
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