All those affected by cancer are being the opportunity to write messages of hope on two new vehicles and on their race numbers as part of the annual Algoa FM Big Walk for Cancer.
Two Isuzu MU-X Adventure SUVs will be parked under the arch in the Second Avenue entrance to The Boardwalk, and those affected by cancer will be able to write messages of hope on them.
“This partnership strengthens Isuzu’s commitment to the community and aligns with our employee volunteerism philosophy, ‘Isuzu cares, I care Too,’” says Isuzu marketing manager Tim Hendon.
In addition to writing on the cars, the race number will have space for the nearly 12 000 participants to show who they are walking for on Saturday, October 27.
Part of the fun element will be pink doeks that will be on sale on the day of the walk for those wanting to add to the sea of pink on the Port Elizabeth beach front.
“Everyone is affected by cancer. With one in nine South African women and one in six men at risk of developing cancer during their lifetime it is no wonder that the Algoa FM Big Walk for Cancer powered by the Eastern Cape Department of Health is the biggest single charity event in the Eastern Cape,” says Dave Tiltmann, Algoa FM Managing Director.
This year’s walk will be led by brand ambassadors writer, columnist, author, speaker and businesswoman Kazeka (Cancer Lioness) Kuse and former broadcaster and founder of sports marketing company Believ Content Agency Xylon van Eyck.
“Both are incredibly inspiring individuals who have beaten cancer,” says Tiltmann.
Funds raised by the 2018 Big Walk will go towards the purchase of a FotoFinder Mole analyser for the local branch of the Cancer Association of South Africa (CANSA). In 2017 the event raised R570 000.
Eastern Cape residents will have the opportunity to be tested for certain cancers and other diseases at free screening sessions held in centres around the province as part of a month-long build-up to the event.
In 2017 over 900 people were tested as part of the awareness campaign linked to the Algoa FM Big Walk for Cancer.
“There will also be free screening on the day of the walk that starts and finishes at the Boardwalk Casino and Entertainment Centre,”
The Eastern Cape Department of Health and the Department of Sport, Recreation, Arts and Culture are strategic partners of the event.
The Algoa FM Big Walk for Cancer was awarded the Best Community Project at the annual Liberty Radio Awards, as well as being the joint winner of the Best Promotions Stunt/Event.
Community projects like the Big Walk helped Algoa FM to scoop the Liberty Radio Awards Commercial Station of the Year award – making it the first station outside of Gauteng to win the prestigious award.
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