The sales pitch when considering a Rolls Royce was always that the only sound you would hear when underway would be the ticking of the dashboard clock or, as in the case of one Port Elizabeth resident – the tinkling of illicit Kruger Rands in the cubbyhole whilst driving through customs!
A recent survey placed the Mercedes S 500 LWB in first place as the quietest car ahead of the Rolls-Royce Ghost.
The sound test was carried out by AUTO BILD who tested 14 current car models to see how noisy a car can get in unfavourable conditions. The 14 cars ranged from the quiet, represented by the ultimate example – the Rolls-Royce Ghost, and the almost soundless electric car, to their complete antithesis – the Audi R8 V10 supercar.
Despite that Rolls Royce are on track to knock their German cousins off of that pedestal…
In 2011 Rolls Royce released the 102EX Phantom Experimental Vehicle – the world’s first battery electric vehicle for the ultra-luxury market segment.
One could think that this bold step was a nod of acknowledgement to Sir Henry Royce’s humble beginnings as an electrical pioneer making electric dynamos.
With 102EX – known as the Phantom Experimental Electric (EE) – Rolls Royce set out to carefully test the opinions and reactions to alternative drive-train options from a range of stakeholders including owners, enthusiasts, members of the public and the media.
5 Years later in 2016, Rolls-Royce rewrote the rulebook for the future of true luxury mobility by presenting the Rolls-Royce VISION NEXT 100 – codenamed 103EX – a radical vision of effortless, autonomous, connected, spacious and beautiful luxury mobility, as personal as each individual customer.
During the launch of the VISION NEXT 100 concept, Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said; “Today, Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility. The Grand Arrival of the Rolls-Royce VISION NEXT 100 boldly points to a bright future for our marque where our patrons’ individual demands for complete and authentic personalisation will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship.”
In 2018 the Rolls Royce 102EX vision is still alive with Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, lofting an upmarket arrow across the bows of lesser manufacturers saying; “When we revealed 103EX to the world in 2016, Rolls-Royce set the agenda for the future of luxury mobility. Since then it has become clear that other car brands have acknowledged our vision, so much so that they have adopted most aspects, apart from the most visionary and radical. Rolls-Royce’s vision in 2016 was, and remains, all-electric, completely autonomous, completely Bespoke mobility – coupled with ultimate luxury.”
You can help the quiet revolution along by installing an EV Charging station outside your Guest House, Hotel, Coffee Shop, Restaurant, Shopping Centre or in your forecourt. Contact Straton Electrical for EV Charging Station options.
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