A new course covering Bing SEO has been announced and launched by Alison, one of the world’s largest providers of free online education. The course allows businesses and individuals the ability to understand search engine marketing within Bing, the world’s second-largest engine, which is owned by Microsoft.
Introduction to Bing Ads is targeted at beginners, and covers the structure of a Bing ad as well as keyword research and planning. The Bing Ads – Advanced Features course goes into more detail on advanced settings, optimizing ads, and how to improve click-through rates and conversions.
Eric Corbett, Course Publishing Manager at Alison, said: “Every month, a phenomenal15 billion searches are run through Bing – that’s far too high a number to consider ignoring. Around one in every four searches conducted online goes through Bing. Our course allows people to grasp the fundamentals of Bing SEO in a timely and cost-efficient way.”
Alison is one of the world’s leading providers of free workplace skills training, offering businesses an inexpensive way to upskill their employees. The site is also popular with jobseekers,
Colm O’Dwyer, Course Publisher at Alison, added: “These days, if you’re not online, you don’t exist. This course is essential for any businesses or individuals who are keen to find a bigger audience, grow their organizations and ultimately, make more sales.
Alison provides more than 750 courses online, for subjects including computer networking, programming and software testing. The site has more than nine million users globally, and has been recognized by UNESCO for innovation in education.