On the 13th of September 2018, Add Hope, KFC and KFC local franchisee AKM Foods staff visited Uviwe Child and Youth Services in Port Elizabeth, Eastern Cape to officially welcome them into the Add Hope feeding scheme. Part of this, involved them receiving a R96 000 cheque handover to help ensure that they can continue with the work that they do in and around the community. The NPO, has, for the past 20 years provided nutritional support to over 300 children at five Early Childhood Development (ECD) centres in the Port Elizabeth region.
Every R2 that KFC customers donate to Add Hope goes towards sustainable feeding programmes for children like those under the care of Uviwe Child and Youth Services. Local restaurants can also take part by working with local charities to ensure that funds go to the very communities that they live in.
The Add Hope initiative has grown to support sustainable feeding programmes across South Africa, partnering with 142 national and local organisations to provide over 140,000 children, like the children at Uviwe Child and Youth Services, with nutritious meals daily. R2 donations from KFC customers, combined with KFC contributions, all add up!. Thabisa Mkhwanazi, the KFC Public Affairs Director for Africa and Add Hope champion, says, “KFC together with customers has raised over R500 million since 2009, enabling children all over South Africa to learn, growth and thrive. But there is still a long way to go, as more than half of all South Africans live in poverty with one in five children suffering from stunted growth and learning difficulties due to hunger and malnutrition. So, the situation remains critical. The more we can raise, the more children we can help, creating a more positive future for all of us. Thank you for Adding Hope!”