Queenstown-based Detail Productions CC fashion designer Anela Nomadwayi walked away with a R20 000 first prize in two categories – the Best Traditional/Shweshwe Wear and Best Urban/Smart Casual Wear categories at the second Inkcubeko Yethu (‘Our Culture) Culture, Visual Art, Craft Exhibitions and Fashion Show held in Queenstown recently.
An initiative of the Chris Hani Craft Hub, the first edition of the show was launched last year drawing the attention of development financier, the Eastern Cape Development Corporation (ECDC) Department of Sport, Recreation, Arts and Culture, Chris Hani District Municipality, Chris Hani Craft Hub and the Queens Hotel and Casino as its partners. The Small Enterprise Development Agency (SEDA) came on board to join the string of partners for this year’s edition of the show.
A first time entrant, Nomadwayi says the award is a culmination and recognition of 10 years of experience in the crafts industry where she has crafted herself a specialty as a go-to lady in bridal and evening wear.
“As a first-time entrant this has been an opportunity of a lifetime for me. Because of the stature of the event and how well organised it was, we had to ensure we showcased our best garments.
“Being afforded the opportunity to show my work to an audience well-versed in the crafts business was an exciting opportunity in itself, but the icing on the cake was winning in two categories. This should do wonders for my reputation as a preferred provider for garments of this nature,” says Nomadwayi.
This year, the event attracted 80 exhibitors and a 500 strong audience offering three main categories: Visual Arts and Craft Exhibition (inclusive of homeware, clothing and fashion, drawings, sculptures, paintings, traditional and modern craft); Fashion Show (inclusive of kiddies wear, urban/smart-casual, traditional/shweshwe, and beadwork/accessories); Performances (inclusive of music, poetry and traditional dance) and product Development and Business Management workshops.
Other winners were: Kiddies Wear – 1st Cebisa Kohi: (Zinxibise Designers), 2nd Vuyolwethu Klaas: (Talawa Designs), 3rd Sindiswa Ngcoza: (Asenozuko).
In the Traditional (Shweshwe/Print/Umbaco) Wear category – 2nd Luyolo Dlikilili: (BAUINSTYLE); 3rd Andiswa Shenxani: (Idols Creative Designs). Urban/Smart Casual Wear category – 2nd Grace Magundwane: (CHARIS Designs) Zodwa Mbenynana: (Kamal Creations). In the Beadwork/Jewelery/Accessories category – 1st Yonela Mathayo: (YO-MATH DESIGNS), 2nd Ntombekhaya Jada (Litha Lethemba), and 3rd Phumeza Maseti: (Endulo Bafazi).
The three-day event offers a blend of entertainment activities promoting diversity, dynamic heritage and tourism.
“The main intention of hosting such an event is to afford crafters, designers and artists the platform to promote their products while in the process, contributing towards nation building, advancing social cohesion and boost economic development amongst the black community of the Eastern Cape through the arts.
“The show enabled the facilitation of engagements with key players and an awareness drive on available support services set aside for crafters. This was possible through the drawing together of visitors, locals, businesses, youth community organisations and media houses from around the province,” says ECDC support services business advisor, Thandokazi Dinana.
Following the success of this year’s do, ECDC believes the hosting of such events is the winning formula to ensuring positive impact in the Chris Hani District community. Dinana says the intention is to expand the event to become a much anticipated feature on the craft industry calendar.