Today, 8 June, is the world’s first ever Global Exhibitions Day – a day that brings together the global exhibition industry to raise awareness about the value of exhibitions to various stakeholders and to celebrate the people who work in the industry and inspire new generations.
Eastern Cape based, Inkanyezi Events CEO Andrew Binning, who was recently elected Vice President of the Exhibition and Events Association of Southern Africa (EXSA) said even through the industry was relatively small in the region, there was reason to celebrate.
“Through world-class exhibitions organised by local companies like South African Automotive Week, The Eastern Cape Maritime Summit and Working World Exhibition, which all fall under the Inkanyezi banner and others like Homemakers Fair and Bridal Fair, the industry has made a contribution to the national economy”, Binning said.
According to the Global Association of the Exhibition Industry about 31 000 exhibitions take place every year around the world, drawing 4.4million companies as exhibitors and 260 million visitors.
“In an industry worth around R825bn globally, we celebrate those that keep the sector viable in the Eastern Cape but look forward to the potential of increasing the size and professionalism of the exhibition and events indsutry, Binning said.
Binning established Inkanyezi Event Organisers in 1998 and over 18 years has built the company to the place where it occupies a significant space in the national exhibition and events industry nationally.
In 2012, its South African Automotive Week was voted SA’s best Confex. During 2016 it has signed a service level agreement with the National Association of Automotive Components and Allied Manufacturers of South Africa to host an automotive industry event in 2017 and will host the 2nd edition of the Eastern Cape Maritime Summit (www.maritimesummit.co.za) in October in East London.
Through an enterprise development creation project, the spin-off company titled The Missing Link supplies exhibition shell scheme infrastructure to a range of exhibitions that takes place across the Eastern Cape.
“The potential for business and leisure tourism through exhibitions and events in the Eastern Cape is substantial but requires the increased development of large-scale venues and the participation of sponsors that would assist in national and international marketing”, he said.
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