The first Port Elizabeth series of workshops in the 2013 BASA Education Programme, supported by Etana Insurance, take place on 24 April at the Athenaeum, on the corner of Castle Hill and Belmont Terrace. These workshops are free to pre-registered participants.
Businesses will also be able to take part in the focused activities on 24 April by attending a business breakfast at the Ron Belling Art Gallery.
The business breakfast will include national and regional Business and Arts South Africa representatives and will give insight into a number of initiatives aimed at business. These include the first-of-its-kind BASA Arts Sponsorship Management Toolkit, which gives South African businesses a tool to navigating the sponsorship cycle and, ultimately, the ability to measure the effectiveness of arts sponsorship as a strategic part of any business.
“BASA’s Eastern Cape roadshow provides a local networking platform for artists and business people in the province, by providing much needed professional development opportunities, and also integral information regarding resources available through BASA” explains Business and Arts South Africa representative in the region – Germaine Gamiet.
The Port Elizabeth BASA Education Programme workshops on 24 April at Port Elizabeth’s Athenaeum are divided into two sessions covering Project Management and Social Media.
- Project Management: Evert Knoesen – Project Management Lecturer 10:30-11:30 – Evert Knoesen is the Vice-President of the Nelson Mandela Metropolitan University Alumni Association and has extensive engagement in the public and NGO sector. He will be giving a Project Management overview
- Social Media: Jason Mark – CEO and Founder of floeo 12:00-14:00 – Jason Mark is the CEO and Founder of the East London based social media strategy agency, floeo. Jason will navigate the basic tools available on social media platforms as well as share a case study of their work with YouTube sensation and drummer, Cobus Potgieter, and how they used social media to form The YouTube Band.
The BASA Education Programme, supported by Etana Insurance, has seen workshops already held in Johannesburg, Cape Town and Durban.
To be part of the BASA Education Programme, supported by Etana Insurance, and attend these important, insightful and stimulating workshops contact: Jessica Dennison at Jessica[at]basa.co.za or 011 447 2295
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