
Chevrolet and the Chevrolet Warriors on Thursday night beat top national sport sponsorship campaigns to win the Best Sponsorship of a Sport Team or Individual category at the inaugural Virgin Active Sport Industry Awards 2011. Chevrolet and the Chevrolet Warriors were up against major national sponsorships including ABSA and Castle Lager's Bafana Bafana sponsorship, Nike's Lead with our Players campaign, and SASOL's sponsorship of the Springboks. The judges, however, singled out Chevrolet and the Chevrolet Warriors' integrated marketing efforts which yielded a significant 5:5 return on …