Ongoing investment in Port Elizabeth’s western areas and the Coega IDZ, as well as the establishment of the municipality’s targeted sectors for economic development, are fast raising the profile of Nelson Mandela Bay.
These and other factors are seeing leading national property development company, the Amdec Group, reap the benefits of growing consumer demand as it steadily rolls out its vision for a 21st century master-planned suburb on a formerly derelict tract of land on the city’s western fringe.
Backed by the experience and expertise of Amdec’s 28 years of developing some of South Africa’s most successful places to ‘live, work and play’, the group is fast forging a vibrant, mixed-use lifestyle community named Westbrook. Located 12km west of the Port Elizabeth CBD, in close proximity to the newly constructed super-regional Baywest Mall, this mega-development represents a visionary new neighbourhood the likes of which has never before been experienced in the Nelson Mandela Bay area.
When fully completed, the new suburb’s nine planned residential villages will provide a variety of homes and apartments and include a retirement lifestyle estate, a retail village and an already established Curro school. All this, plus the added convenience of a ‘walk to work’ reality, with over 40 000sqm of premium office and commercial space connected by lush parklands, criss-crossed with pedestrian and cyclist-friendly lanes and pathways.
“Secure lifestyle estates such as the Amdec owned Val De Vie Estate in Paarl have proved highly successful elsewhere in South Africa and are fast taking off in Port Elizabeth, with the interest in prime homes also rising as professionals relocate from other provinces and cities,” explains Amdec Development Director, Cobus Bedeker. “People are increasingly seeking greater convenience and affordability, so living close to all things that affect your life, such as work, shops and schools, is the new way of living,” he says. “These factors coupled with the city’s increased exposure to national and international buyers means we’re expecting to see a steady rise in the number of individuals opting for luxury coastal living such as that on offer at Westbrook,” he comments.
As a fundamental part of Amdec’s overall design vision for Westbrook, the national property developer is providing purchasers the ability to ‘live, work, play and learn’ in a secure and convenient town-meets-country setting. “In creating the suburb from the ground up, we’re able to create appropriately scaled homes for young and old alike,” explains Bedeker, “and to determine what public spaces they want to spend time in and what amenities are important to them,” he says. “As a result, properties in the first two phases of The Ridge were snapped up and achieved top prices in the area. These prices were also comparably higher on average to similar sized properties in the older and more established PE suburbs,” says Bedeker.
“Consumer interest remains high as we commence construction on the 3rd phase of this estate,” he remarks. “And we’ll continue to illustrate our commitment to this development by not selling off-plan, but by first building homes and allowing prospective buyers to view them before purchase,” he says. “As developers we’re intent on showing our commitment to exceptional quality finishes and facilities – with top security features in the form of perimeter high- security fencing, CCTV camera and 24-hour patrol vehicles.”
As Westbrook’s first residential village, The Ridge estate offers a wide variety of attractive three- and four-bedroomed homes, with double garages and sunny north facing gardens as a standard features. The Westbrook village retail center will also be launched shortly and the Curro school, a major draw card for young families, will experience further expansion in order to provide a full and comprehensive school (preprimary to matric).
In line with other Amdec developments such as Gauteng’s iconic Melrose Arch precinct, the recently launched Yacht Club (a unique R1,2-billion mixed-use landmark at the gateway to Cape Town’s waterfront) and Harbour Arch (an R8-billion mixed-use precinct set to include residential apartments, gyms, hotels, offices and restaurant), Westbrook seeks to offer those qualities most sought-after by homebuyers and investors. These include safety from crime, accessibility, walkability, shopping facilities and entertainment options. From ground-up developments, to iconic mixed-use precincts, premium office developments and strategic redevelopment initiatives, a common thread runs through all Amdec projects: a solid commitment to quality, sustainability and sound long-term investment.
As with other of the group’s developments, Amdec brings to Westbrook (of which Absa Capital are a 25% shareholder) the full weight of its expertise in creating spaces that shape new urban lifestyles. Designed to raise the benchmark for premium mixed-use estates in South Africa, factors such as security and quality of life at Westbrook are taken into consideration at each and every stage of the development process.
“We encourage successful planning, collaborative partnerships, and strategic investments and are dedicated to forming partnerships with Port Elizabeth SMMEs as construction and professional partners,” comments Bedeker. “We want Westbrook to shape a new community – to change and improve the way people live and interact with each other and their surrounds – and there’s no better way to do that than to engage the community itself.”
The new suburb’s appeal undoubtedly lies both in the strength of its development team and in the opportunity it provides those looking for a better, more enjoyable and more secure way of living, close to the city and with attractive lifestyle amenities on every homeowners’ doorstep. Bedeker says Westbrook will continue to exceed potential homeowners’ expectations by quickly responding to buyer demand. He says they’ll continue to provide a full spectrum of accommodation options and top facilities that perfectly support a compelling ‘live, work, play and learn’ vision.
Author: Kirsten Hill
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